There is no safe haven of anonymity for internet users. Users are being universally identified for marketing purposes as a matter of practice. Identity resolution and customer data platforms are the evil twin of identity and access management. These are mature industries that are highly interconnected with hundreds of publishers (i.e. brands) AND amongst themselves. Moreover, nearly 40% of companies that perform identity resolution are registered data brokers. There's insufficient awareness and regulatory oversight of these industries, and privacy policies are inadequate to explain the worldwide networks of marketing entities sharing and selling user data. Why is privacy important, why is it so hard to be private in the digital world, what can you do to maintain a little privacy and how is AI making it even harder!